Our hero smashes through the obstacles in his way on the 'road of life', in Renault's latest ad that promotes the car marque's entire range.
Every time this driver crashes through a billboard symbolising an important milestone in his life, his life changes, along with the Renault model he’s driving.
The campaign is rolling out across TV, digital, OOH and DOOH in France first before going worldwide.
Credits:
CREDITS:
VP global brand strategy and marketing communications: Bastien Schupp
Adv & media director France: Vale´rie Candeiller
Content and media director: Carine Gailliez
Brand contact strategy manager: Giovanni Costa
Project manager: Carole Hurel
Agency: Publicis Conseil
Executive creative director: Marcelo Vergara
Art director: Cecilia Astengo
Copywriter: Malobi Dasgputa
Assistant art director: Yoann Simon
Account managers: Patrick Lara, Charlotte Baudry, Adrien Dumont, Karim Ben Hamida
Nathalie Bousquet
Strategic planners: Filippo Dell’Osso, Neil Tamzali
Director: Martin Werner
Director of photography: Paul Gilpin
Production company: Henry
Producer: Jean-Luc Bergeron
Production manager: Nicolas Avram
TV producers: Prodigious, Pierre Marcus, Nathalie Levincent
Post-production: Ce´line Genty, Alain Le Borgne, Pierre Brie`re
Supervision VFX: Guillaume Nadaud
Flame artists: Alicia Boinot, Nicolas Vogel
Business affairs: Carlos Serrano, Till Buisson, Romain Busnel, Alice Rolin
Sound producer: Boris Jeanne
Music supervision: Too Young, Fre´deric Schindler
Music: Barns Courtney
Production print: Prodigious
Photographer: Rick Guest
Retoucher: Recom Farmhouse London
Art buyer: Flore Silberfeld
Executive creative director: Marcelo Vergara
Copywriter: Antoine Querolle
Art director: Bastien Bourdier
Account director: Karim Ben Hamida
Project managers: Fouad Berrar, Aure´lie Morin
Chief technology officer: Se´bastien Godefroy
Technical project manager: Patrice Tardio
Creative technologist: Julien Mahe´
(This artilce first appeared on CampaignLive.co.uk)
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