MMGB: Panache "modelled by role models"

Watch the film conceptualised by Holler here

May 18, 2015 09:03:00 AM | Video | Campaign India Team

Panache, a family-owned lingerie brand, has created a new campaign presenting its models as role models.
Holler created the campaign, which launches with a film featuring Marquita Pring, who talks about her awkward youth. Other models in the campaign include Mica Paris, the soul singer, and Hannah Cockcroft, a Paralympian.