Praveen Kenneth, former founder of Law & Kenneth, has conceptualised a video titled 'ek desh ek hum'.
The message of the video is to celebrate the diversity young India offers. The narrative of togetherness is spread by people across the country, from every section of society.
Kenneth said, “What we are conveying is not new. It’s simple , it’s obvious. We all know the magic of India is the amazing diversity of its people, across cultures and religion. Our life is fuller, vibrant, expanded, thanks to our Hindu, Christian, Muslim, Sikh, Jain, Buddhists friends, brothers and sisters. I believe this is the underlying strength of our nation."
He added, "The important thing however is that we need to keep bringing this back into the center stage of conversation and consciousness. It’s like brushing teeth- it needs to be gotten into our collective consciousness always. And this needs to be a on-going and a engaging conversation - nation above all. A nation's health and progress is directly proportional to the quality of the collective and inclusiveness of the society and that’s the truth. We all know and have been taught this from school - that only in connection there is progress/growth/joy, and in disconnection - there is pain, suffering and chaos. For that, we need to remind ourselves, the very much used adage - unity in diversity.”
The campaign hopes to reach out to people across the political and civil spectrum, helping the nation garner growth and progress, informed Kenneth.
Creative team: Elohim & Kenneth
Concept: Praveen Kenneth
Direction: Pradeep Sarkar
Music: Dhruv Ghanekar
Lyrics: Ishita Arun
(MMGB is your Monday Morning Gloom Buster.)