Campaign India Team
Apr 17, 2017

Milton tiffin goes through a journey, captured on an iPhone

Watch the ad film conceptualised by Ogilvy & Mather here

Milton has released a TVC for its 'Leak Lock Steel Tiffin'. The film has been shot on an iPhone and has been conceptualised by Ogilvy & Mather. 
 
It depicts the daily journey of a tiffin as it's packed and sent from a home to an office. On the street, it faces and withstands a ball hitting it, a crowded local train, rain and a bus journey, among other hindrances. Despite that the contents inside the lunch box do not spill out. The film ends with the tiffin being delivered to the office as a man opens it to enjoy his food, which hasn't leaked out.   
 
Ajay Vaghani, managing director, Hamilton Housewares, said, “As leaders in the consumer houseware segment, we constantly strive to provide innovations to solve day to day problems faced by our customers. To solve the issue of food leaking out of tiffins, we designed a range of tiffins with leak-proof lids to ensure that you can carry your tiffin everywhere without worrying about anything spilling out. This is a predicament faced and ignored by many, but we provide novel, efficient solutions for the same.”
 
Kunal Jeswani, CEO, Ogilvy & Mather, said, “It is always challenging to do a great product demo. What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining.”
 
The campaign was rolled out on 14 April on television. It's also being promoted on social media. 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

MS Dhoni moves to trademark 'Captain Cool' moniker

The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.

6 hours ago

Colour me heritage: Birla Opus paints India’s monuments

An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.

7 hours ago

Cannes Lions responds to criticism regarding ...

Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.

11 hours ago

Emotion sells, but at what cost?

From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?