Milton has rolled out a film for its 'Thermosteel Bottle'.
The film has been conceptualised by Ogilvy and shows the journey of a girl on a solo-trip. As she travels across different terrain and temperatures, she has one constant - a Milton Thermosteel bottle.
Ajay Vaghani, MD, Hamilton Housewares, said,“Milton as a brand has always believed in product innovation that focuses on enhancing experiences of every small yet integral event in the consumer’s fast paced lives and makes it effortless. The campaign is all about inspiring people to travel and we believe Milton’s Thermosteel Bottle is the next must-have accessory for every young explorer."
Anurag Agnihotri, ECD, Ogilvy India, said, “'How many rivers, lakes, streams and seas have you crossed? How much of the world have you seen? That’s the question this commercial poses to all the young people sitting at their desks, in offices or colleges, to go out there and explore the world. It’s a perfect communication fit especially when it comes from a brand that offers top quality and innovations in its products”.
The film went on air on televison on 12 August.
A longer film is running on digital.
CREDITS:
Agency: Ogilvy
CEO: Kunal Jeswani
Executive creative director: Anurag Agnihotri
Group creative director: Shahrukh Irani
Senior creative director: Saurabh Kulkarni
Account management: Shivali Nair
Production house: Goodmorning Films
Director: Shashanka Chaturvedi (Bob)
Producer: Robin D'cruz
