Mangalam Bhimseni Camphor helps keep daily anxieties at bay

Watch the film conceptualised by Nine Yards here

Jan 02, 2022 07:38:00 AM | Video | Campaign India Team Share - Share to Facebook

Mangalam Bhimseni Camphor has rolled out a campaign to address the current sentiment of consumers and offers a solution towards keeping a positive frame of mind to endure daily woes.  


Conceptualised by Nine Yards, the film showcases a protagonist purchasing the Bhimseni Camphor defuser for her home and how that evokes a sense of tranquillity once she returns home, starts her daily routine of being at peace and plugs the diffuser into a socket. 


Akshay Dujodwala, chief strategy officer, Mangalam Organics, said, "The virtues and benefits of camphor is something we’ve known about for centuries, and its usage is slowly but surely extending far beyond our prayer rooms. Bhimseni Camphor offers a strong fragrance, and its organic crystals evoke a sense of tranquillity. This calming effect makes the diffusing of camphor a daily ritual in many homes for meditation purposes, generating an overall sense of wellbeing and good vibes. This TVC aims to position Bhimseni Camphor as a premium and quality offering from the House of Mangalam."


Heetal Dattani Joshi, co-founder and CCO, Nine Yards, said, "Today, everyone seems to be running twice as fast and the pressures of our day to day lives which sap us of energy and leave us feeling fatigued and constantly anxious. Mangalam Bhimseni Camphor gently but surely returns us to a state of peace and calm, much like an imaginary army of tiny well-wishers."