Kiddopia, an e-learning app for preschoolers, has rolled out its launch campaign in India.
Conceptualised by Rakesh Hinduja and his team, the campaign consists of a film which shows how children learn from the app and apply these learnings in day-to-day scenarios which leaves parents surprised.
Anshu Dhanuka, co-founder, Kiddopia, said, “Kiddopia is a culmination of intense passion to make meaningful content for kids, which will not only delight them but also bring educational value in the lives of young learners for their all-round holistic development. Saurabh, Rakesh and team have brought out our intent to life beautifully. I'm sure parents will resonate with the campaign and be excited to give Kiddopia a try.”
Hinduja added, “For us, the work always comes first. Kiddopia is a great product with a compelling story, and our job was to come in with a robust understanding of the parenting mindset. Parents love tracking and seeing their kids’ progress; it is no longer about that annual report card but about seeing your child grow every day. Our campaign is about everyday pleasant surprises in this parenting journey.”
The films will be running on digital and will be promoted via influencer, social and performance marketing.