Soho Square has rolled out a TVC for Himalya Herbals face care products. The commercial will be on air for a month starting 18 October.
The film opens with a young woman lighting a sky lamp, which has the message ‘Goodbye pimples’ on it. She lets it float away into the sky. Several young women do the same, with a different skin problem etched on the lamp, like ‘No more oily skin’, ‘No more blackheads’ and ‘Free from dark spots’. The lanterns rise up in the sky, morphing into the Himalaya logo. The film ends with a female voice over that says, “Ab Himalaya ka wahi atoot vishwaas ek naye avatar mein. Himalaya - Sabse pehle.” (Now, the same trusted Himalaya, in a new form [packaging]).
Rajesh Krishnamurthy, business head – consumer products division, The Himalaya Drug Company, said, “Brand Himalaya’ has evolved over the years to become a preferred brand among young consumers in the face care category. We wanted to build awareness on the complete range and bring out the problem-solution USP of our products. We also wanted to communicate to our consumers that their trusted face wash brand is now in a new avatar.”
He added, “The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is catchy and appealing.”
Shenaz Bapooji, head of office (Bengaluru), Soho Square, said, “We had great fun while creating this advertisement especially because it was another first for brand Himalaya. The film, very simply, captures how Himalaya face care range has been the ideal solution to help millions of girls to get rid of their face care problems: be it pimples, oily skin, black heads, dark spots, etc. In the film, we used the metaphor of sky lamps to depict how young girls are now freed of their skin related problems.”
Agency: Soho Square
Branch head: Shenaz Bapooji
Creative director: C.Ravikumar
Client servicing director: Anil Thomas
Production house: Code Red Films
Director: Gajraj Rao