Hero Motocorp is running a campaign for the Karizma ZMR 2014, themed ‘Above all’. The film has been conceptualised by JWT India.
A ship cuts through the ice-filled sea before it stalls, setting off the alarm. The protagonist, a male passenger, is shaken out of his cabin, where he was drawing something - with a camera beside indicating his interest. The captain indicates to him that the ship will go no further. The man takes the cover off his Karimza ZMR. He rides off on the bike from the ship onto the ice-capped terrain. He stops enroute to look at maps, compasses and refresh himself, even as features of the bike that enable the ride are highlighted. He arrives at his final destination, sets up his tripod, takes out this camera and exults after capturing the 'Northern Lights'.
Credits
Client: Hero Motocorp
Agency: JWT India
National creative director: Swati Bhattacharya
Executive creative director: Amit Shankar
Creative director: Saurabh Dawar
Executive business director: Saurabh Saksena
Vice president and CSD: Rohit Sharma
Account director: Sameer Sachdev
Head of films JWT: Mandeep Singh
Director: Rob Kaplan
Production house: Daydreamer Pictures
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