Google App promises to fuel another Indian passion, shayaris
Watch the ad film conceptualised by Lowe Lintas here
Oct 19, 2016 04:38:00 AM | Video | Campaign India Team Share -
Google India has rolled out another film as part of its 'Answers' series. This film conceptualised by Lowe Lintas targets the Hindi-speaking audience.
It features two men trying to suggest to a third, who seems to be their boss, shayaris (short Hindi poetry). None of their efforts impress the man. A lady in the background watering plants observes this. Mobile in hand, she chips in with her poetic lines, wowing the three men. The suggestion is taken. The scene shifts to a truck, on the back of which the lines are now being painted. A voice over introduces the Google app, which helps people look for shayaris.
The film went live on digital media on 12 October 2016.