Campaign India Team
Oct 19, 2016

Google App promises to fuel another Indian passion, shayaris

Watch the ad film conceptualised by Lowe Lintas here

Google India has rolled out another film as part of its 'Answers' series. This film conceptualised by Lowe Lintas targets the Hindi-speaking audience.
 
It features two men trying to suggest to a third, who seems to be their boss, shayaris (short Hindi poetry). None of their efforts impress the man. A lady in the background watering plants observes this. Mobile in hand, she chips in with her poetic lines, wowing the three men. The suggestion is taken. The scene shifts to a truck, on the back of which the lines are now being painted. A voice over introduces the Google app, which helps people look for shayaris.
 
The film went live on digital media on 12 October 2016.
 
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Source:
Campaign India