Campaign India Team
Nov 22, 2022

Future Generali portrays how the differently-abled are disabled by judgement

Watch the film here

Future Generali has rolled out a campaign '#DisabledByYourJudgement' to sensitise people on the differently-abled community. 
 
The film aims to appreciate the skills and talents of the differently-abled who get discouraged by people's judgements.
 
It is set in a corporate office that has differently-abled employees. It showcases how colleagues make statements that make these impaired employees feel lesser than others in the office. After showcasing these problematic statements, it features statements from differently-abled employees pointing out that every little thing they do is not magic, inspirational or tragic. It showcases that they are as normal as others in the world with a daily to-do list to check off and relationship arguments to resolve. The film ends with the differently abled saying that they need to be freed from other's perceptions. 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

RK Swamy bets on strategy amid shrinking ad spends

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

4 hours ago

Why has GroupM lost its way for so long? The buck ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

22 hours ago

Campaign roundup: Week of 19 May

The latest ad films and campaigns from brands like Spinny, Lay’s, Battlegrounds Mobile India (BGMI), Sting Energy, Vi, Fenesta, Lloyd, Harpic, and more, in our weekly roundup.

22 hours ago

Moves and wins roundup: Week of 19 May

Our weekly roundup of the latest appointments and account wins news from PUMA India, Sapphire Media, BIG 92.7 FM, Gargi, Blinkit, Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.