Campaign India Team
Nov 22, 2022

Future Generali portrays how the differently-abled are disabled by judgement

Watch the film here

Future Generali has rolled out a campaign '#DisabledByYourJudgement' to sensitise people on the differently-abled community. 
The film aims to appreciate the skills and talents of the differently-abled who get discouraged by people's judgements.
It is set in a corporate office that has differently-abled employees. It showcases how colleagues make statements that make these impaired employees feel lesser than others in the office. After showcasing these problematic statements, it features statements from differently-abled employees pointing out that every little thing they do is not magic, inspirational or tragic. It showcases that they are as normal as others in the world with a daily to-do list to check off and relationship arguments to resolve. The film ends with the differently abled saying that they need to be freed from other's perceptions. 
Campaign India