Campaign India Team
May 05, 2020

Coca-Cola thanks everyday heroes for 'filling the glass with kindness and hope'

Watch the film conceptualised by Merdeka LHS, part of Dentsu Group Malaysia.

For International Workers' Day, Coca-Cola released a video, 'For the Human Race', which the brand says pays tribute to positivity, togetherness and the human spirit.

The video was conceptualised by Merdeka LHS, part of Dentsu Group Malaysia.

“We thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines,” Pratik Thakar, integrated marketing communication director for Southeast Asia, said in a release. “Every day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.”

The ideo, which pops along to a peppy and positive soundtrack (Superheroes by The Script) ends with a tagline thanking front-line workers for "filling the glass with kindness and hope". 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

2 days ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

2 days ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

2 days ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.