Campaign India Team
May 05, 2020

Coca-Cola thanks everyday heroes for 'filling the glass with kindness and hope'

Watch the film conceptualised by Merdeka LHS, part of Dentsu Group Malaysia.

For International Workers' Day, Coca-Cola released a video, 'For the Human Race', which the brand says pays tribute to positivity, togetherness and the human spirit.

The video was conceptualised by Merdeka LHS, part of Dentsu Group Malaysia.

“We thank and salute those who continue to keep us all safe through the crisis, particularly those people on the front lines,” Pratik Thakar, integrated marketing communication director for Southeast Asia, said in a release. “Every day, we are inspired and uplifted by countless acts of selflessness, kindness and courage from people around the world. Through this short global film, we wanted to recognize and pay tribute to positivity, togetherness and the generosity of the human spirit.”

The ideo, which pops along to a peppy and positive soundtrack (Superheroes by The Script) ends with a tagline thanking front-line workers for "filling the glass with kindness and hope". 

 

Source:
Campaign India