Coca-Cola India has released a series of stories to extend its ‘Ummeedo Wali Dhoop’, campaign.
The stories feature 'everyday heroes' who have gone above and beyond the call of duty to help the community amidst the ongoing Covid-19 pandemic.
The campaign began with a film conceptualised by McCann Worldgroup (below).
The second leg consists of stories of the heroes which include Bilal Khan (above), Chhayarani Sahu, P Naveenkumar, Supratik Chhaperia and S Veena.
Khan is a 29-year old lawyer from Delhi, who is looking to feed slum dwellers through his ‘four for all’ initiative.
Sahu, a 57-year-old farmer from the Bhadrak district of Odisha has been distributing vegetables from her farm to nearby villages.
Naveenkumar, a 26-year-old social worker from Munsiyari in Tamil Nadu is distributing food, water and providing other forms of assistance to street dwellers during the pandemic, through his NGO Atchayam.
Chhaperia, a 25-year-old owns a designer cake shop in South Delhi. After shutting down initially during the lockdown, he reached out to alleviate the distress of daily wage workers, the community hit the hardest during this period.
Veena, a transgender from Bengaluru is reaching out to transgenders, single women, and widows during the lockdown and has distributed about 10,000 kilograms of rations.
Shrenik Dasani, VP - sparkling category, Coca-Cola India and South West Asia, said, “At a time when the human spirit is being tested like never before, this was our attempt to share an inspiring, optimistic message with people and collectively reaffirm our unshakeable faith in the resilience and power of the human spirit. In equal measure, the campaign is a small expression of our gratitude to all those individuals, who acted as living proof of that resilience, when they went above and beyond what was expected and rose up in aid of their fellow human beings in a time of great need.”