Cipla Health has launched the first ever TVC for its brand Cipladine. Conceptualised by Taproot Dentsu, the film aims to position Cipladine as the perfect panacea for all skin-related infections.
The film features a family whose members scream and cry in symphony due to the minor skin injuries they get from doing different activities around the house. Although their injuries are different, they make use of just one cream – Cipladine, to treat it all.
Shivam Puri, CEO- Cipla Health Ltd. said, “As a brand that has gained acceptance over the last 20 years, Cipladine’s TVC portrays its usefulness in busy Indian households. With its gentle albeit effective results, it has become a trustworthy companion in homes, clinics, dispensaries and hospitals for combating skin infections. A topical application, Cipladine’s scientifically backed formula makes it an ideal choice to treat skin issues in both adults and children. Moreover, it has emerged as a trusted solution to a broad range of skin infections arising from day-to-day injuries or infections and can rightly be called ‘Skin Ka 1st Aid.’ The ad showcases the versatility of the product and is an enjoyable watch. At a company level, we are committed to providing optimal solutions that make a difference in our consumers’ everyday lives.”
Pallavi Chakravarti, ECD, Taproot Dentsu said, “Skin infections arising from multiple types of everyday injuries have one solution – Cipladine. We wanted to land this simple message with a commercial that people will want to watch multiple times. Hopefully they’ll find something new about the spot each time they see it and the message will hit home every single time.”
The film will be broadcast across TV channels and digital platforms.