The Work
Campaign India Team
Jul 20, 2018

Cadbury Dairy Milk builds on 'kuch meetha ho jaaye', gets 'generosity' thought to India

Watch the ad film conceptualised by Ogilvy here

Watch the ad film conceptualised by Ogilvy here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
campaignindia@haymarketsac.com
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

GroupM restructures across Asia, Indonesia leadership impacted

3 GroupM restructures across Asia, Indonesia leadership impacted

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

5 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Why has GroupM lost its way for so long? The buck stops with WPP

6 Why has GroupM lost its way for so long? The buck stops with WPP

IPG Mediabrands India bets on dual leadership amid global flux

7 IPG Mediabrands India bets on dual leadership amid global flux

Moves and wins roundup: Week of 19 May

8 Moves and wins roundup: Week of 19 May

Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025

9 Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025

RK Swamy bets on strategy amid shrinking ad spends

10 RK Swamy bets on strategy amid shrinking ad spends

Related Articles

Cadbury Dairy Milk focuses on the unseen happiest moments of the year
The Work
Dec 26, 2022
Campaign India Team

Cadbury Dairy Milk focuses on the unseen happiest ...

Cadbury Dairy Milk sweetens victories by uniting hearts through cricket
Advertising
Oct 04, 2023
Campaign India Team

Cadbury Dairy Milk sweetens victories by uniting ...

Five is a crowd for Cadbury Dairy Milk Crispello
The Work
Jul 24, 2020
Campaign India Team

Five is a crowd for Cadbury Dairy Milk Crispello

Picks of the Week: Work that wowed us
The Work
Sep 16, 2022
Campaign India Team

Picks of the Week: Work that wowed us

Just Published

Mouth freshener emerges top advertising category during IPL 2025 — TAM Sports
Advertising
21 hours ago
Campaign India Team

Mouth freshener emerges top advertising category ...

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

Why design is your brand’s smartest salesperson—and how AI supercharges it
Marketing
23 hours ago
Priyanshi Tater

Why design is your brand’s smartest salesperson—and ...

In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.

Your brand is only as safe as your AI
Marketing
1 day ago
Lionel Sim

Your brand is only as safe as your AI

Brands have handed AI the mic, often without checking the script. Lionel Sim explores why AI safety is no longer a backend concern, but a front-line brand issue demanding executive oversight.

DoubleVerify warns advertisers from fraudsters exploiting ads.txt
Advertising
1 day ago
Reem Makari

DoubleVerify warns advertisers from fraudsters ...

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and misuse.