Bournvita gets grandmom to channel the inner strengths

Bournvita has launched a new digital film that focuses on a unique sports relationship of a grandmother and her granddaughter. 

 

In the film, the grandmom is the coach, trainer and motivator for her granddaughter. But this is no soft grandmother, who mollycoddles her grandchild. When the child runs out of strength, she channels her inner strength. Watch the film here. 

 

Credits:

 

Agency: Ogilvy Mumbai 

Vice Chairman & APAC CCO : Sonal Dabral

CCOs : Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak 

Copywriters : Kainaz Karmakar and Harshad Rajadhyaksha

Creative Team : Akshay Seth, Kanika Sethi, Chinmay Raut

Account Management : Prakash Nair, Mayuri Shukla, Nikita Agarwal, Pooja Jhawar

Brand Planning : Russell John, Atreyi Nag

 

Production House : Good Morning Films

Director : Shashank Chaturvedi, Johnny Judie Charlie

Producers : Robin D'Cruz, Tavishi Gawri