Campaign India Team
Aug 06, 2019

Bournvita gets grandmom to channel the inner strengths

Watch the film conceptualised by Ogilvy Mumbai here

Bournvita has launched a new digital film that focuses on a unique sports relationship of a grandmother and her granddaughter. 
 
In the film, the grandmom is the coach, trainer and motivator for her granddaughter. But this is no soft grandmother, who mollycoddles her grandchild. When the child runs out of strength, she channels her inner strength. Watch the film here. 
 
Credits:
 
Agency: Ogilvy Mumbai 
Vice Chairman & APAC CCO : Sonal Dabral
CCOs : Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak 
Copywriters : Kainaz Karmakar and Harshad Rajadhyaksha
Creative Team : Akshay Seth, Kanika Sethi, Chinmay Raut
Account Management : Prakash Nair, Mayuri Shukla, Nikita Agarwal, Pooja Jhawar
Brand Planning : Russell John, Atreyi Nag
 
Production House : Good Morning Films
Director : Shashank Chaturvedi, Johnny Judie Charlie
Producers : Robin D'Cruz, Tavishi Gawri
Source:
Campaign India