Asahi shuts the noise outside

Asahi India has rolled out a campaign for its noise-cancelling glass windows. 

 

Conceptualised by Enormous Brands, the film dramaticises how the brand cancels out the noise outside. It shows a situation where a kidnapping is taking place. However, all the protagonists are performing their roles in silence. It goes on to reveal that all these activities are taking place in mute so that a lady who is meditating in the neighbourhood isn't disturbed. 

 

The film was published on social media on 26 December.