Arrow has rolled out a film to celebrate its 25th anniversary in India.
Conceptualised by WYP Brand Solutions, the film features industrialist OP Khanna and his wife. It shows his story as an industrialist. It goes on to reveal how he started an NGO (Needy Heart Foundation) after realising the cost of a heart surgery, after suffering one.
According to the film, the NGO has gone on to serve more than 8,500 heart patients. It goes on to show how OP Khanna believes each day 'that the best is yet to come' and how Arrow believes in the same.
The activation by Arrow looked to dress more retired professionals like OP Khanna.
Client: Arrow India
Managing director: J. Suresh
Sr. VP and CEO: Sumit Dhingra
Marketing head: Peeya Sridhar
Marketing executive: Swati Jayasurya
Creative agency: WYP Brand Solutions P.L.
Managing partner and creative head: Amit Akali
Creative consultant: Tushar Kadam
Sr. creative director: Ruchita Zambre
Founder director - business and strategy: Tejas Mehta
Group business director: Leena Pirgal
Creative supervisor: Aditi Laxmanrao
Art director: Pawan Kotian
Visualiser: Anil Durgule
Account director: Mitul Desai
Account executive: Somesh Joya
Production House: Fusion Films
Director: Prasad NaiK
Producers: Allan Dsouza / Geeta Laxman
Marketing producer: Melvin Sylvester
Director of photography: Paulo Ares