Campaign India Team
Sep 14, 2018

Apollo tyres tames the beast

Bust the Monday morning gloom with this pacy commercial conceptualised by JWT Delhi

Apollo Tyres has released a commercial coinciding with the launch of Alpha, a steel radial motorcycle tyre. 
 
The first TV commercial created for Alpha by JWT showcases how with Alpha you can take the thrill of riding to the next level with a clutter breaking execution
 
“The adrenalin rush of speed, the exhilaration of a skillful cornering – any true blue biker will tell you that it’s a rare thrill. He’ll also tell you that a powerful bike isn’t enough, if the tyre can't keep up. To connect with this biker though, the content needed to weave a world that he finds fascinating; to visualise the possibilities, to be thrills on a screen,” said Joy Chauhan, managing partner, J Walter Thompson, Delhi.
 
"If your bike's a beast, what would it ride on? This simple insight helped us craft our latest blockbuster for Apollo Tyres. Our 'Beast' is a machine-animal hybrid imagined straight out of the pages of a hellish graphic novel (or an edge-of-the-seat Hollywood production) and it's been unleashed to ride fast and hard on Apollo Alpha Radials without losing its grip ever. Perfect to revv up your beast and add more thrill to your ride!", said Sambit Mohanty, national creative director, J Walter Thompson.
 
 
Credits:
 
Director: Andreas Bruns
 
DOP: Roland Stuprich
 
VFx: Mackevision, Stuttgart
 
Music: German Wahnsinn, Hamburg
 
Agency: J. Walter Thompson
 
Agency Leadership Team: Joy Chauhan, Senthil Kumar, Sambit Mohanty
 
Creative Team: Sundeep Sehgal, Avinash Bajaj
 
Production Team: Mandeep Singh, Girish Kant Singh
 
Account Management: Vaibhav Sahani, Tanuj Karol
 
Account Planning: Pinaki Bhattacharya, Anchit Chauhan
Source:
Campaign India

Related Articles

Just Published

Premium
The future is short: How pithy clips are taking over social video
Premium
13 hours ago

The future is short: How pithy clips are taking ...

A look at TikTok's rise and other brands' quick-hitting successes.

Premium
Mumbrella to cease Asia operations
Premium
13 hours ago

Mumbrella to cease Asia operations

Mumbrella publisher Tim Burrowes announced the closure in a lengthy and honest letter just published.

Premium
You can't stay mad if your mouth is stuffed with Mini Oreos
Premium
3 days ago

You can't stay mad if your mouth is stuffed with ...

That's just science, as this fun ad by FCB Jakarta proves.

Premium
Real Kashmir showcases 'unreal fan' stories
Premium
3 days ago

Real Kashmir showcases 'unreal fan' stories

Watch the film conceptualised by Cheil India here