Apollo tyres tames the beast

Apollo Tyres has released a commercial coinciding with the launch of Alpha, a steel radial motorcycle tyre. 

 

The first TV commercial created for Alpha by JWT showcases how with Alpha you can take the thrill of riding to the next level with a clutter breaking execution

 

“The adrenalin rush of speed, the exhilaration of a skillful cornering – any true blue biker will tell you that it’s a rare thrill. He’ll also tell you that a powerful bike isn’t enough, if the tyre can't keep up. To connect with this biker though, the content needed to weave a world that he finds fascinating; to visualise the possibilities, to be thrills on a screen,” said Joy Chauhan, managing partner, J Walter Thompson, Delhi.

 

"If your bike's a beast, what would it ride on? This simple insight helped us craft our latest blockbuster for Apollo Tyres. Our 'Beast' is a machine-animal hybrid imagined straight out of the pages of a hellish graphic novel (or an edge-of-the-seat Hollywood production) and it's been unleashed to ride fast and hard on Apollo Alpha Radials without losing its grip ever. Perfect to revv up your beast and add more thrill to your ride!", said Sambit Mohanty, national creative director, J Walter Thompson.

 

 

Credits:

 

Director: Andreas Bruns

 

DOP: Roland Stuprich

 

VFx: Mackevision, Stuttgart

 

Music: German Wahnsinn, Hamburg

 

Agency: J. Walter Thompson

 

Agency Leadership Team: Joy Chauhan, Senthil Kumar, Sambit Mohanty

 

Creative Team: Sundeep Sehgal, Avinash Bajaj

 

Production Team: Mandeep Singh, Girish Kant Singh

 

Account Management: Vaibhav Sahani, Tanuj Karol

 

Account Planning: Pinaki Bhattacharya, Anchit Chauhan