Apollo Tyres has released a commercial coinciding with the launch of Alpha, a steel radial motorcycle tyre.
The first TV commercial created for Alpha by JWT showcases how with Alpha you can take the thrill of riding to the next level with a clutter breaking execution
“The adrenalin rush of speed, the exhilaration of a skillful cornering – any true blue biker will tell you that it’s a rare thrill. He’ll also tell you that a powerful bike isn’t enough, if the tyre can't keep up. To connect with this biker though, the content needed to weave a world that he finds fascinating; to visualise the possibilities, to be thrills on a screen,” said Joy Chauhan, managing partner, J Walter Thompson, Delhi.
"If your bike's a beast, what would it ride on? This simple insight helped us craft our latest blockbuster for Apollo Tyres. Our 'Beast' is a machine-animal hybrid imagined straight out of the pages of a hellish graphic novel (or an edge-of-the-seat Hollywood production) and it's been unleashed to ride fast and hard on Apollo Alpha Radials without losing its grip ever. Perfect to revv up your beast and add more thrill to your ride!", said Sambit Mohanty, national creative director, J Walter Thompson.
Director: Andreas Bruns
DOP: Roland Stuprich
VFx: Mackevision, Stuttgart
Music: German Wahnsinn, Hamburg
Agency: J. Walter Thompson
Agency Leadership Team: Joy Chauhan, Senthil Kumar, Sambit Mohanty
Creative Team: Sundeep Sehgal, Avinash Bajaj
Production Team: Mandeep Singh, Girish Kant Singh
Account Management: Vaibhav Sahani, Tanuj Karol
Account Planning: Pinaki Bhattacharya, Anchit Chauhan