Campaign India Team
Mar 31, 2023

Anil Kumble, Sachin Tendulkar and Yuvraj Singh go road-tripping with Spinny

Watch the film conceptualised by Tanya Mahendru here

Spinny has rolled out an ad film featuring investor Sachin Tendulkar along with his former teammates Anil Kumble and Yuvraj Singh.
 
The film was released on 31 March to coincide with the launch of the 2023 season of the IPL. It shows the trio enjoying moments together on a road trip. It ends with them pitching a tent with Spinny's 'go far for your squad' message appearing.
 
The film was conceptualised by Tanya Mahendru.
 
Niraj Singh, founder and CEO, Spinny, said, “We believe in life and in your choices. All customers should be able to buy a car that you actually, really want to buy, that you know would make you happy. We’re taking forward the brand story, Go Far across internal and external touch points including the IPL campaign. IPL is all about team spirit, entertainment and supporting your players and teams. We wanted this feeling to be expressed in a fun, light-hearted way that connects with our customers, while enjoying their favorite games, this season. Go far for your squad calls out to support your teams, your choices and the ones who matter. All about being a team player, doing what others want, and going far for the squad, as Sachin Tendulkar took his boys on a road trip. With Spinny, we’d go that extra mile, go far at every step to make it happen for each of our customers, including Sachin Tendulkar and his squad. A car is a special purchase for a home and our endeavor is to make it extra special for each of our customers.   
 
Mahendru said, “For IPL, we wanted to stitch a narrative with our OG legends. While the young ones strive to make it big this season, these three boys do the opposite - they take a road trip, make new memories outside the world of cricket; the car is a facilitator and a spectator on this boys trip. We wanted to show them all in a never before seen light - more real, bantering, unrestrained and doing little things for the squad. The essence of Go far for your squad is about being a team player, one with the spirit of sport and also friendship.”
 
CREDITS:
Client: Spinny
Conceptualised by: Tanya Mahendru
Production house: Tiger Baby
 
Source:
Campaign India