Campaign India Team
Oct 09, 2015

Amul Milk raises a toast to strong-willed women

Watch the film conceptualised by FCB Ulka here

Gujarat Co-operative Milk Marketing Federation (GCMMF) has rolled out a film for Amul Milk. Billed as a tribute to India’s woman power, it went live on the brand's YouTube channel on 1 October 2015 and is slated to go on air soon. The film is in line with the brand’s Aage aage badta hai India - Amul doodh peeta hai India message (India is moving forward; India drinks Amul Milk). The film has been conceptualised by FCB Ulka.
 
The ad film sees four women striving to succeed in their chosen passions. One of them test her automotive engineering skills on a motorbike's engine, while another practices boxing with a punching bag. A third protagonist is honing her ballet moves while the fourth is a badminton player on the court. As they struggle to excel, a glass of Amul milk seems to provide them just what they need, pushing them to try harder relentlessly. As visuals of the women succeeding in their endeavours appear, a super reads, “Amul raises a glass to India’s woman power”.
 
Credits
 
Client: Gujarat Co-operative Milk Marketing Federation (Amul Milk)
Creative agency: FCB Ulka
Source:
Campaign India

Related Articles

Just Published

19 hours ago

WhatsApp shows how its connecting relations during ...

Watch the films conceptualised by BBDO India here

1 day ago

Havas Media Group rolls out social equity private ...

The ad targeting program will work with BIPOC and LGTBQ+-owned media businesses and is believed to be the first of its kind.

1 day ago

Combiflam gets the clarity of thought back

Watch the film conceptualised by Ogilvy here

1 day ago

Premier League advertising increases as Bundesliga ...

Per game advertising increases to more than 11 minutes for the England's top division while Germany sees a dip down to five minutes