Lay’s has announced the launch of two new flavours with a film featuring brand ambassadors Alia Bhatt and Ranbir Kapoor.
The flavours are called Lay’s Herby Crush and Lay’s Cheesy Love and are being launched ahead of Valentine's Day. The film shows the duo engage in fun, romantic banter with each other. It has been conceptualised by Wunderman Thompson.
Dilen Gandhi, senior director and category head – Foods, PepsiCo India, said, “As leaders in the category, we at Lay’s are delighted to introduce two new, limited-time flavourful innovations to our portfolio with the launch of Lay’s Herby Crush and Lay’s Cheesy Love flavours. As a brand, Lay’s has always aimed to add joy to consumers’ lives and make special moments even more special. Ahead of Valentine’s Day, we sincerely hope that these new flavours as well as the #YeWaalaYaadRahega campaign with Ranbir and Alia will prove to be truly ‘memorable’ for our fans and consumers across India."
Ritu Nakra, WPP lead - PepsiCo Foods, Wunderman Thompson India, said, “Lay’s builds connections of the heart and the chip enables new relationships. This Valentine's Day, Lay’s is launching two limited-time-only flavours. The brand narrative explores how the two new flavours of Lay’s let lovers, friends, acquaintances, and even complete strangers make and celebrate their relationships over a shared moment of chips”.
The film is part of a 360-degree campaign.
Client: Pepsico (Lay's)
Creative agency: Wunderman Thompson
WPP Lead - PepsiCo Foods, India: Ritu Nakra
Chief creative officer: Senthil Kumar
Executive creative director: Udayan Chakravarty and Dushyant Chopra
Strategy leads: Atishi Pradhan and Arnab Datta Chaudhuri
Creative directors: Sameer Kumar and Dapindra Singh
Copywriter: Aakash Aher
Account management: Yashi Vikram, Shivangi Shubham, Konika Chaliha Dastidar and Binay Mehra
Production house: Hope Productions
Director: Gauri Shinde
Producer: Anil Naidu
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Agency's Delhi office will handle the mandate