7UP has rolled out its summer campaign which it looks to reiterate its 'think fresh' philosophy.
Conceptualised by DDB Mudra, the film mascot Fido Dido who comes up with a clever solution for the protagonist to win over the attention of a lady from an adjacent balcony.
Naseeb Puri, marketing director, flavours (7UP and Mirinda), PepsiCo India, said, “Life is a series of many curveballs but taking these googlies head-on, and flipping them to one’s advantage with wit and fresh thinking is what determines who wins at the end. This is exactly what 7UP’s philosophy is all about - inspiring youth to ‘think fresh' and use their wit to effortlessly tackle challenging situations. 7UP has always created content that has resonated strongly with the youth and we believe this new TVC is no exception. It is a fun campaign, and we are confident that people will enjoy Fido’s and our hero’s fresh thinking and be encouraged to approach life with an upbeat attitude.”
The film is part of a 360-degree campaign.