Watch the film conceptualised by Ogilvy here
In its six decades of existence, adhesive brand Fevicol's advertising has cut through the clutter with its simple, yet humorous, approach to a day in the life of rur-ban India.
To celebrate its 60th year, the brand tells the story through the lens of a sofa, that has seen several houses and several stories. Watch the film here.
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Every now and then, a marketing trend emerges that rapidly influences brands and compels them to join the bandwagon.
Direct-to-Home (DTH) satellite television provider Dish TV Group has entered into a partnership with Amazon Prime to offer Prime Lite benefits to eligible customers across its entire ecosystem.
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OpenAI’s failings have called for more regulation and safeguards from tech companies and governments alike.
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New research shows that these users are spending approximately 36% more time on sites compared to those referred by Google.
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