Q&A with P Arokiavel, on the first Tamil auto magazine Motor Vikatan’s seven year road trip and significant milestones therein
Focused on entertainment, the title launches with a print run of five lakh copies, and a marketing budget of Rs 3.5 crore.
In conversation with Pravin Menon, national head - ad sales, Vikatan Group, who has moved in from BCCL (and WWM) after a 14 year-stint
He moves from the Vikatan Group, which he joined in 1999
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