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Our advertising business has been a strong contributor to our global growth: Paul Sigaloff, Yahoo
Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
A 'cookieless' future will help digital advertising create and innovate: Iván Markman
The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising
How brands caught the attention of Gen Z during the Super Bowl
Second-screen activations included influencer partnerships and social media sweepstakes
The history of Yahoo in seven ads
The future is uncertain for the battered tech giant, but its advertising heyday is long gone
“In the old days, the business card was the brand; it’s a lot more than that today”: Landor’s Craig Branigan
Craig Branigan, chairman of Landor Associates and chair and chief executive officer of the B to D Group, explains what’s exciting about the branding space in 2011 and where Landor India figures in the scheme of things
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