transparency
Agencies, read the room: Clients want more than ideas
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
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From labels to loyalty: Trust takes centre stage in India’s wellness market
As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.
Transparency: A critical ingredient for brands to ride the wellness boom
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
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81% of Indian consumers expect brands to adopt gen AI by 2024-end, the highest in APAC
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.
Opacity breeds distrust; transparency leads to brand credibility
India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.
Busting greenwashing: The key is transparency in communications
In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash.
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