transparency

Apr 17, 2024

Tech companies offer poor ad transparency, study finds

A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.

Apr 16, 2024

Why does such a lack of transparency still exist in adtech?

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Feb 20, 2019

Twitter brings political ads policy to India

Earlier this month Facebook announced that it would increase accountability for advertisers around the upcoming elections

Jun 15, 2016

Airtel takes leader’s stance with ‘Open Network’, to co-create future with users

Campaign conceptualised by Taproot-Dentsu says ‘Questions Open’