Was director, marketing and digital at McDonald's India (West & South) prior
Deal worth around Rs 2,578 crore
Sethi replaces Atul Pande who will be offered an alternate responsibility within the Essel Group
India will play Sri Lanka on Saturday
Viewing the idiot box this weekend, may not be as interesting as it was over the last few weekends, with the end of the FIFA World Cup, but there's still plenty of TV viewing coming your way this weekend.
The Micromax Cup between India and Sri Lanka will be telecast live on Ten Sports. The three-match test series begins on July 18, 2010.Commenting on the live telecast of the series, Atul Pande, chief executive officer, Ten Sports, said, "Ten Sports is committed to bringing the best of international cricket to its viewers. The matches in the Series will also be tied with in-depth pre- and post-match analyses from experts in the cricketing space.”
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