In the news: ASCI, Danone, Ferrari, Lux, Pitchfork Partners, Salt Brand Solutions, Swarovski, Times Now and Zee
Account moves following competitive pitch, which included incumbent Zenith
Zenith Optimedia India has picked up Swarovski’s media planning and buying account as part of a global alignment.The agency will start working on the duties from January 2010, dislodging incumbent MPG. The account was awarded without a pitch on the basis of Zenith Optimedia's relationship with the client in Europe.
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