The author says adland is sinking under a remorseless pursuit of an impossible efficiency; the irony being it is not efficient at all.
We reproduce here a review of “Digital Advertising: past present and future," a collection of thought essays by Creative Social (carried online at Campaignlive UK) by Steve Henry. Henry is the co-founder of UK ad agency HHCL and is currently a freelance strategic and creative consultant.
Steve Henry, founder and former creative director of Howell Henry Chaldecott Lury (HHCL) in London, has been named as this year’s new 2010 Grand Jury President for Adfest. Henry replaces Washington Olivetto, who will not be able to commit to Adfest’s new judging dates from 24 to 28 May 2010, after the festival was postponed earlier this year following the political situation in Thailand.
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