smita murarka
Aug 09, 2021
Paris Olympics 2024: Brand lessons from Tokyo
What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in
Nov 26, 2020
Boycott Culture: How brands tackle aggressive social media dissent
Is responding or ignoring the best strategy for online backlash?
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