smita murarka

Aug 09, 2021

Paris Olympics 2024: Brand lessons from Tokyo

What can brands can do in the lead-up to Paris Olympics 2024? And will the successful Indian athletes from the Tokyo edition land more endorsement deals? Experts weigh in

Nov 26, 2020

Boycott Culture: How brands tackle aggressive social media dissent

Is responding or ignoring the best strategy for online backlash?

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins