While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.
The festival continues to inspire, as promised, with good reason
#WeHaveAPlan, billed as the ‘world’s first global cinema campaign’, readies for 25 September launch
A fair bit has changed since Sir John Hegarty started out in the business, but the spiritual home of UK advertising and birthplace of BBH remains the source of his creative inspiration
The founder of BBH was speaking at ASCI's 'Creativity, For Goodness’ Sake' event on March 20.
The term 'Big Data', like many terms glommed onto by marketers, has jumped the shark.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins