sir john hegarty

Nov 09, 2017

Hegarty: The future of marketing is a return to the basics

While technology may be cool, marketing's future lies in a return to the basics of persuasion and promotion, co-founder of Bartle Bogle Hegarty, Sir John Hegarty told Web Summit.

Jun 21, 2016

Cannes Lions 2016: Gokul's Diary (1): Truthful creativity

The festival continues to inspire, as promised, with good reason

Jun 25, 2015

Cannes Lions 2015: ‘We could be the first generation to end poverty’: Richard Curtis

#WeHaveAPlan, billed as the ‘world’s first global cinema campaign’, readies for 25 September launch

Jun 11, 2015

Hegarty on... Soho, sacrifice and the secret of life

A fair bit has changed since Sir John Hegarty started out in the business, but the spiritual home of UK advertising and birthplace of BBH remains the source of his creative inspiration

Mar 23, 2015

‘Creativity is about helping us engage’: Sir John Hegarty

The founder of BBH was speaking at ASCI's 'Creativity, For Goodness’ Sake' event on March 20.

Jul 08, 2014

R.I.P. Big Data (2001-2014)

The term 'Big Data', like many terms glommed onto by marketers, has jumped the shark.