shefali chhachhi
Max Bupa amplifies difference between reel life and real life for selling insurance
WATCH the new campaign conceptualized by Bates141
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Campaign India- BBC.com Digital Media Awards' shortlist out
The shortlists are out for the BBC.com sponsored Campaign India Digital Media Awards 2010. Tribal DDB, Mindshare and Hungama have the maximum number of shortlists. Tribal DDB with 12 shortlists, Mindshare with 11 shortlists and Hungama with 9 shortlists were the leaders among the shortlists. A total of 36 agencies have entries that have made it to the shortlist. The winners will be revealed at a function in Mumbai at a date to be announced shortly.
Campaign India- BBC.com Digital Media Awards' shortlist announced
The shortlists for the BBC.com sponsored Campaign India Digital Media Awards 2010 have been announced. Tribal DDB, Mindshare and Hungama have the maximum number of shortlists.Tribal DDB with 12 shortlists, Mindshare with 11 shortlists and Hungama with 9 shortlists were the leaders among the shortlists.
Bates 141 lands Max Bupa’s creative duties
Max Bupa Health Insurance, a joint venture between Max India and UK-headquartered British United Provident Association Ltd (Bupa), has brought Bates 141 on board as its creative agency.Bates 141 won the account following a multi-agency pitch.“I think all agencies made very good pitch presentations. The decision in favour of Bates was driven by their insights driven strategic planning inputs which a new brand like ours needs,” said Shefali Chhachhi (pictured), marketing director, Max Bupa.
Max Bupa brings in Shefali Chhachhi as marketing head
Shefali Chhachhi, who was the head of activation at Nokia India, has moved to Max Bupa Health Insurance as its marketing director. Max Bupa Health Insurance Ltd (Max Bupa) is the recently formed joint venture between Max India and UK-headquartered British United Provident Association Ltd (Bupa).
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