rungta steel

Apr 02, 2024

Why OTT is influencing the next big trends in advertising

SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.

Feb 23, 2024

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

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