ricardo fort
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Coca-Cola launches 'Maaza Milky Delite'
Coca-Cola India has entered the dairy segment by launching a mango and milk based drink - 'Maaza Milky Delite'.For the launch of the new drink, Leo Burnett has set up a 360-degree marketing communication campaign in West Bengal, where the drink will be launched first. The campaign will consist of road shows, sampling sessions and by their presence in touch points. The nationwide launch of Maaza Milky Delite will follow soon, with a new campaign.
Coca Cola India launches energy drink
Making a foray into the energy drinks segment, Coca-Cola has unveiled its premium energy drink, Burn, in India. Part of a phased launch, Burn is first being made available to consumers through select premium channels and outlets in Mumbai, Delhi/NCR and Bangalore.
Coca-Cola India gets Ricardo Fort as VP, marketing
Coca-Cola has announced the appointment of Ricardo Fort as vice president, marketing for its India and South West Asia operations. Fort joins from Coca-Cola Brazil where he was the marketing director, thus filling in the spot left vacant by Venkatesh Kini who moved to Atlanta as global vice-president, juice marketing, Coca Cola.
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