qr codes

Mar 14, 2018

Opinion: Traditional marketing in the digital age

The author prescribes five steps to measure ROI on non-digital advertising.

Feb 10, 2012

Double Standards: The QR code - a must for the marketing plan?

With many brands opting for QR codes in India, Arati Rao questions Mindshare’s Ashok Lalla, and Webchutney’s Sidharth Rao about the trend