qr codes
Mar 14, 2018
Opinion: Traditional marketing in the digital age
The author prescribes five steps to measure ROI on non-digital advertising.
Feb 10, 2012
Double Standards: The QR code - a must for the marketing plan?
With many brands opting for QR codes in India, Arati Rao questions Mindshare’s Ashok Lalla, and Webchutney’s Sidharth Rao about the trend
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