promises

B2B campaigns with clear customer promises triple market share gains
Aug 13, 2024
Campaign India Team

B2B campaigns with clear customer promises triple market share gains

New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.

Goafest reiterates focus on young guns
Feb 18, 2015
Raahil Chopra

Goafest reiterates focus on young guns

As the festival turns 10, Nakul Chopra promises ‘special’ three-day event to make the festival ‘even richer’

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