Ahead of Cannes Lions 2026, Campaign is asking leaders from the biggest global agency and marketing groups about the most pressing issues facing the industry.
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92% of fathers influence household purchases, yet only 17% believe brands market to them: PulseAI Research
Parenting products and grooming brands emerged among the lowest-ranked categories, with 28% and 26% of respondents, respectively, saying these brands did little to meaningfully engage fathers.
‘Lion Hunter’ Senthil Kumar has joined Famous Innovations as managing partner and CCO, Bengaluru
He arrives after a 25-year innings at JWT and its successor networks, Wunderman Thompson and VML.
Meta introduces ‘AI Mode’ for Facebook and expands Live Video Ads
Updates include an AI Mode search tab and global access to live commerce ads within Facebook and Instagram.
From McAloo Tikki to chosen families
INSIDE THE AD: Three decades after its India entry, the quick service restaurant chain has expanded the meaning of family in its latest campaign.
Cannes Lions boss on new awards rules: 'If we were to not use them, it would be falling at the last hurdle'
Cannes Lions chief executive Simon Cook and Marian Brannelly, global director of awards at Lions, reflect on the new stricter awards process ahead of the 2026 festival.
The CFO is in the room today. That's a good thing.
SIGNALS: The gap between what communications teams produce and what finance teams can verify is not a creative problem. It is a language problem. And it is entirely solvable.
Hakuhodo India Group appoints Jayanto Banerjee and Naoto Takahashi as co-managing directors
They will succeed Kosuke Kataoka, who after 16 years in India, returns to Hakuhodo Japan to take on new global responsibilities.
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