personalised marketing

Apr 01, 2024

Why personalised gifting can unlock customer and employee satisfaction

Anubhav Pandey, chief strategy officer at Consortium Gifts, emphasises that fostering brand loyalty among customers and employees goes beyond actions; it's about the emotional impact you create.

Feb 27, 2020

Opinion: Driving personalised marketing using AI

The author discusses how personalisation is the key challenge that marketers face today