parle

Mar 29, 2022

Battle of the Brands: Britannia vs Parle

In this next Battle of the Brands article, find out what consumers are saying about food brands Britannia and Parle - long-term rivals in the biscuit category

Jan 19, 2021

Ad wars: Why one upmanship in advertising makes for great headlines

With brands taking digs at competitors openly, Campaign India dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

Jun 17, 2020

Google releases list of top PSAs during lockdown

The list consists of nine films from the last three months released in India

Aug 24, 2018

Brands celebrate Raksha Bandhan

Campaigns from Gits, Honeywell, Niine Sanitary Napkins, Parle G, Schmitten Moments