pallavi chakravarti
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Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution
INSIDE THE AD: In a market obsessed with speed and cashback, Airtel Payments Bank’s latest campaign urges Indians to slow down—and bank smarter.
Clickbait’s worst enemy just got a signal boost
Airtel’s new campaign arms subscribers with scam-proof tech, tackling link-based fraud with AI before panic texts trigger poor decisions.
The LinkedIn pitch frenzy: Meritocracy or marketing stunt?
Brands are crowdsourcing agencies on LinkedIn, turning selection into a pitching ferment. But is this a shortcut to innovation or a race to the bottom?
Abby Awards 2024 announces jury chairs
Pallavi Chakravarti, Raj Kamble, and Mayuri Nikumbh head the jury across three key categories respectively.
Manish Darji returns to DDB Mudra as head of art for West India
Left the agency in January 2020
Silvin takes the humour route to emphasise on the need of the right mix in additives
Watch the film conceptualised by DDB Mudra here
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