Brand advocacy coupled with authenticity is probably the best that your brand could ask for, say the authors.
The Editors Guild of India has decided to make the issue of paid news in newspapers and news TV channels a focus area for 2010. (There is no link to the announcement on the Editors Guild site, believe it or not, so I link to a blog, churimuri, which has the entire text).I wish Rajdeep Sardesai (the new president of the Guild) and all members of the Guild all the best.
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