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Burson ties reputation to ROI with AI tool
With its new AI-powered Reputation Capital platform, it aims to turn perception into profit—but not without raising questions for communicators.
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63% of Gen Z Indians give high importance to mental health: Study
Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.
WPP invests in Stability AI
Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
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Can the client-agency relationship evolve from dread to collaboration?
Nearly 90% of clients believe they speak their minds freely, while only 36% of agencies say the same, argues the head of communications at Himatsingka Group.
Importance of ethical brand representation
Campaign India dives deeper to find out what brands and agencies can do to maintain a healthy balance between ethical representation and standing their ground
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