online
IndiGo Airlines opts for online creative pitch
The low-cost homegrown airline, which was reported to have opened up for creative review in February this year, has ditched offline pitch presentations. Instead, they're asking agencies for digital submissions in a bid to find a new partner.
JWT sex discrimination case: Jo Wallace blasts MailOnline coverage amid death threats
Online publisher focused heavily on creative director despite her having no role in the case
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86% of Indian shoppers demand excellence from online brands and retailers: Wunderman Thompson study
States that 72% of Indians are more afraid to shop in-store, as compared to their global counterparts
Mike Fromowitz's blog: The monumental shift in media
There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers, says the author
Do online discounts discount brand equity?
While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports
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