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Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
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FMCG ad volumes on TV grew by 6% in H1’23: TAM report
Ad volumes in digital and print media witnessed a drop of 28% and 25% respectively in H1'23 over last year
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PR Awards 2021: MSL India bags Entrant of the Year; Mondelez is Brand of the Year
MSL India wins Grand Prix for Dove’s ‘Stop the Beauty Test’; Value360 Communications (three), Genesis BCW (two), Kaizzen (two), Mondelez (two), On Purpose (two), Adfactors PR, Avian WE, BMW Group, Chase India, Consocia Advisory, Edelman, L&T, and Madison PR also among Gold winners
JWT sex discrimination case: Jo Wallace blasts MailOnline coverage amid death threats
Online publisher focused heavily on creative director despite her having no role in the case
‘Account planning is that opportunity to make the agency go up the value chain’
Ajay Kakkar, Jyoti Bansal, Partha Sinha and Sonal Dabral reflect on ‘Future of Strategy’, with WARC’s David Tiltman
Videocon promises to preserve the colours of happiness
Watch the film conceptualised by From Here On Communications here
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