nestlé
Coca-Cola, Danone, and Nestlé in greenwashing row
Coca-Cola, Danone, and Nestlé have been accused of greenwashing by consumer groups that have made a legal complaint to the European Commission calling for a crackdown on ‘misleading’ claims over the recyclability of plastic bottles
Nestlé digital boss Pete Blackshaw: 'Facebook is not just an ad platform'
Pete Blackshaw, global head of digital and social at Nestlé, says large companies should not ignore tough questions on social media or allow a "high five" to go unacknowledged.
Cadbury v Nestlé: The Kit Kat trademark war explained
The author explains the ongoing legal battle between Mondelez-owned Cadbury and Nestlé over the shape of the Kit Kat chocolate bar
Nestlé replaces Captcha words with KitKat game
KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from frustrating Captcha forms.
Samsung tops Asia's Top 1000 Brands report for second year
Samsung tops here too; Sony, Nestle, Amul, Apple bring up top five; online survey covered consumers in 12 Asian markets including 800 in India
Nestlé ad to be accompanied by coffee aroma in cinemas
Viewers of the ad created by Pubilicis Mojo Sydney will experience the aroma of the product while watching it in select cinemas
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
