mukesh
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May 01, 2025
India’s big creative pitch: Now streaming to the world
WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?
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Oct 01, 2024
Myntra's BFF campaign triples down on fun, fashion and memes
The charm of the quirky, laugh-out-loud ad film, conceptualised by Leo Burnett, lies not just in its humor, but in its relatability to popular meme culture.
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