mohit jayal
Double Standards: Is being in Delhi a disadvantage in adland?
We asked two Delhi hands- JWT's Babita Baruah and W+K's Mohit Jayal the question; one of them is a recent ‘migrant’ and the other a true-blue, Delhiite. And their answers? Well, it’s, Er, Yes and No.
eBay India pushes “Super Deals, Super Safe” brand message
eBay India has unveiled an integrated campaign aimed at expanding the online shopping category in the country.Targeted at savvy netizens across leading Indian metros in the 20 – 45 years age bracket, eBay India’s new campaign emphasizes “Super Deals, Super Safe” as its core message. Conceptualized in a unique, black and white style, each 25-second commercial establishes key user benefits of product range, deals, discounts and security through a playful twist on calls that come to the talk show “The eBay way”.
Suits highlight value of Cannes
In the last issue, we asked creatives why Cannes was important. This issue we ask the suits and bring you highlights on the serious side to Cannes. Charles Cadell, Lowe India
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