SINGAPORE - Microsoft Advertising has named Alicia Carey (pictured) as its marketing director for emerging markets.
Aidem Ventures will continue to drive sales in Delhi-NCR, Mumbai and Bangalore
Spanning six markets in Asia, including India, a key insight from the study is that without technology, pre-family men anywhere in Asia feel "naked" as they use it to manage their daily lives
Stephen Kim, general manager, global creative solutions team, and Jason Scott, general manager Asia, discuss storytelling in digital and how it's faring in Asia in the last of our interviews from Spikes Asia 2011
The findings were revealed in a study released by Microsoft Advertising, MEC and Mindshare, titled ‘Living with the Internet – What is Driving Web behavior’
Seth Solomons, global chief marketing officer, Digitas Worldwide and Mark Beeching, chief creative officer, Digitas Worldwide addressed a gathering of marketers, digital advertising and media professionals in the city last evening.The focus of their discussion was ‘Marketing in the age of now’.In his presentation, Beeching said that marketers must take cognisance of the speed at which the marketplace is changing. He also pointed out that consumers are increasingly taking control over brands.
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