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Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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'Centre on people': Meta's monetisation lead on the rise of generative AI tools
Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.
FICCI Frames 2024 day two: The power of creative AI, harnessing context, social media and more
Day two of the 24th FICCI Frames forum focused on how Instagram Reels are revolutionising brand campaigns through context, along with the extensive possibilities offered by creative AI, copyright challenges, and more
Meta partners with 11 Indian companies to curb fake news
Rolls out campaign 'know what's real' for the same
Instagram’s Creator Marketplace launches in India
Aims to help brands easily find relevant creators for collaborations and partnership ads
IAA to open doors to the Meta office for its Young Professionals
At the event, Meta professionals will cover 2024 advertising trends, best advertiser practices, and potential career paths
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