media
Legacy media companies need to go where they haven’t gone before to survive: Accenture study
Accenture's latest report finds that more than 35% of consumers in India struggle to navigate between different entertainment services, apps and devices—with relevant content discovery being a key factor.
IIM Mumbai opens submissions for a new PR agency
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
BBC splits its India operations
Following a series of tax raids in 2023 and shifting regulations, the BBC announced it's dividing its operations in India this week, as it seeks to meet the country's foreign investment rules.
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Wall Street Journal names new Asia editor
Deborah Ball replaces Andrew Dowell, who moves to run the Middle East bureau after over seven years in Asia.
Warc Media 100: WPP dominates top 10 agencies, networks and holding companies list in India
Cadbury is the top Indian brand for media, but slips to second globally
FCB/SIX India appoints Chinmay Chandratre as senior vice president for Media
With over 14 years of experience across digital marketing, buying and e-commerce, Chandratre will now be responsible for spearheading the agency's offerings across all-things media
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